E-commerce development

Launching an online store for a business is a great deal more than a product catalogue and a shopping cart. In most cases the project has to account for inventory accounting, logistics, marketing, customer relations and integration with the company's internal systems. This is why standard off-the-shelf solutions quickly start to limit growth for manufacturers, distributors and trading companies.

The need for a custom e-commerce solution usually appears when the business runs into a complex catalogue structure, different terms for different client categories, a large number of integrations, or the need to automate sales processes. It is especially relevant for companies that combine B2C and B2B sales on one platform or work through a dealer network.

Depending on the task, the project can include a multi-level product catalogue, personal pricing, client groups, discount systems, personal accounts, order approvals, repeat purchases, commercial offers and work with large product ranges. B2B projects additionally get contractual terms, individual price lists and access control for different types of information.

One of the most important parts of a modern online store is integration with ERP, BAS, CRM, warehouse systems, payment services, delivery providers and marketing platforms. Automatic data exchange keeps stock, prices, order statuses and client information in sync without staff duplicating the work.

Performance and scaling deserve separate attention. As the catalogue, ad traffic and number of orders grow, the load on the system rises quickly. The architecture of the store therefore has to account for business growth and support integrations, fast search, product filtering, SEO and further extension without replacing the platform.