Website audit and optimisation

An audit gives you an objective picture of the current state of a website, web platform or online store and shows where to take it next. Depending on the goal, the assessment can cover technical architecture, performance, user experience, search optimisation, security or integrations with other systems.

An audit is often needed before modernising a project, launching ad campaigns, migrating to a new platform or adding functionality. It is also used as an independent assessment of an existing solution before investment or technical decisions get made.

The analysis can look at site structure, speed, server infrastructure, security settings, whether integrations work correctly, SEO metrics, user scenarios and conversion points. For complex projects it additionally covers architectural decisions, how well the system scales and what might limit its further growth.

The result is more than a list of findings and recommendations. An important part of the audit is prioritising the work, assessing the effect each item has on the business and putting together a clear plan for implementing changes. Decisions then rest on data, and resources go where they will have the greatest effect.

A full audit gives you a better understanding of what the existing system is capable of, shows where the growth points are, and builds the technical basis for developing the product further.