Data collection, dashboards and reporting for marketing and sales oversight. Decisions rest on real numbers, and the performance of every acquisition channel is visible.
About the service in detail
Analytics is the basis for making marketing and business decisions on data. It shows how acquisition channels perform, explains user behaviour, tracks progress against targets and gives a single picture of how marketing works. In a modern digital ecosystem analytics is the connecting link between the website, ad platforms, CRM and other data sources.
The need for systematic analytics comes up at practically any stage of a company's growth. For some the priority is control over advertising spend; for others it is user behaviour, the sales funnel or the performance of individual products and business areas. As the number of channels and data sources grows, so does the need for a single system for collecting, processing and visualising information.
We design the data collection architecture around the company's business goals and its digital infrastructure. We set up tracking for events, conversions and key performance indicators, and make sure data is collected correctly from the website, ad platforms and internal systems. Where needed, we bring in data from CRM, e-commerce systems and other corporate services.
We work with Google Analytics 4, Google Tag Manager, data visualisation tools, reporting systems and solutions for combining different sources. We check data quality, verify that events are passed correctly and structure the metrics so that reports stay clear and useful for decisions. Particular attention goes to making analytics reflect the company's actual business processes rather than existing separately from them.
Analytics touches every marketing area. The data is used to optimise ad campaigns, assess content performance, analyse organic traffic and track the results of digital channels. A single measurement system makes it possible to compare acquisition sources and build better-founded marketing strategies.
As a company grows, its analytics can expand from basic event tracking to full end-to-end analytics with several integrated data sources, automated reporting and management dashboards. We help build an analytics infrastructure that develops with the business and provides the level of detail needed at each stage of its growth.
Analytics
GA4 and event tracking
Configuration of GA4, Google Tag Manager, events and conversions for a website or web application. For marketers, digital teams and product management that need correct data for reporting and channel optimisation.
from 300 $
Dashboards and reporting
Dashboards for marketing analytics, performance reporting and oversight of key metrics. A fit for teams that need data from ad accounts, site analytics and CRM in one reporting system.
from 500 $
E-commerce analytics
Setting up extended e-commerce analytics for online stores and marketplace projects. We track the key funnel events and connect the data with GA4 and the advertising platforms for ROAS and traffic quality analysis.
from 500 $
Click-to-sale analytics
We set up an analytics system that shows the user's path from an ad click to an enquiry and a sale in CRM. A fit for teams managing ad budgets who want to judge channels by CAC, CPA, ROAS and lead quality.
from 1 500 $
