B2B + B2C store

A B2B + B2C store becomes necessary when the standard e-commerce flow is no longer enough: some customers buy as ordinary users, while others work under contracts, individual prices and agreed payment terms. In such projects the point is not to build two separate systems, but to separate the logic inside one platform. Managing the catalogue, stock, orders and integrations gets simpler as a result.

The system resolves the difference between B2C and B2B scenarios without manual workarounds. Retail buyers get the familiar path: catalogue, cart, online payment, delivery, order statuses. Corporate clients additionally get individual price lists, limits, order approvals, deferred payment, legal details and document flow. Access logic can depend on the user's role, their company, the contract or the client segment.

The work includes designing the catalogue architecture, the customer models, the pricing rules and the checkout scenarios. B2B client accounts, user roles, order history, repeat purchases, order templates and approvals inside the client company are worked through separately. For B2C we set up the standard e-commerce logic: filters, product cards, cart, promo codes, delivery and payment. The administrative side has to let the team manage both directions without duplicating operations.

Such platforms usually need integrations with CRM, ERP, BAS, payment services, delivery providers, document management services and external APIs. The data exchange covers products, stock, prices, counterparties, orders, statuses, invoices and closing documents. Where the pricing logic is complex, it can stay in ERP/BAS or be partly mirrored on the store side through a separate rules service. The form of the integrations is decided after analysing the current systems and how current the data has to be.

Implementation starts with business analysis, a description of the user roles, the order scenarios and the integration flows. From there come the specification, prototypes of the key screens and the solution architecture. Development runs in stages: the core e-commerce logic, the B2B modules, integrations, scenario testing and preparation for launch. After release comes stabilisation, analytics setup and technical support under an agreed SLA.