Marketing
Performance advertising
from 200 $Setting up and running ad campaigns on Google, Meta and other ad platforms with a focus on measurable results. It brings targeted traffic, leads and sales based on data rather than assumptions.
About the service in detail
Performance marketing is one of the key instruments for acquiring an audience through digital channels in a controlled way. Unlike media activity, which works mainly with reach and recognition, performance advertising targets specific business metrics: enquiries, sales, calls, sign-ups or other conversions. Its role is not only to bring traffic, but to build a predictable system for scaling marketing on the basis of data.
Performance advertising is used when launching new products, entering new markets, developing e-commerce projects, generating leads for B2B companies and scaling existing campaigns. It works both with demand that already exists and with audiences only just getting to know the brand or product. For many companies ad platforms are the fastest way to test new offers, channels and marketing ideas.
We build the campaign structure around the business model, the product portfolio and the goals of the project. We set up campaigns for search, shopping, remarketing, Performance Max, social media and other digital channels. Particular attention goes to account structure, audience segmentation, funnel design and the quality of the data that later decisions rest on.
We work with Google Ads, Meta Ads, Merchant Center, analytics systems and tools for tracking events and conversions. We set up data collection, verify that events are passed correctly, analyse audience behaviour and optimise the advertising system regularly against actual results. Decisions then rest on data rather than assumptions or subjective judgements of effectiveness.
Performance advertising works closely with analytics, content, the corporate website, CRM and other marketing tools. The effectiveness of campaigns depends heavily on the quality of landing pages and content, on analytics being set up correctly, and on how quickly enquiries get handled. Campaigns are therefore treated as part of one marketing system rather than an isolated traffic channel.
As the business grows, the advertising system can scale through new channels, wider geography, new product areas and more advanced attribution and analytics models. We build the advertising infrastructure so that it can grow with the company, serving both current client acquisition and long-term business goals.
Performance advertising packages
Start
from 500 $
A package for launching or regularly running advertising in one or two channels: Google Ads, Meta Ads or another relevant system. It covers a basic campaign structure, the main conversion goals, oversight of the key metrics and monthly optimisation. A fit when you need a managed start without complex attribution and a large volume of testing.
Smart
from 1 000 $
A package for teams working with three or four advertising channels that need deeper optimisation. It covers A/B tests, conversion analytics setup, remarketing, and regular work with campaign structures, audiences and creatives. What sets it apart is more testing, more data behind decisions and a clearer reading of channel performance.
Scale
from 2 000 $
A package for projects with a complex advertising ecosystem, several traffic sources and a need to scale what works. It covers a full performance channel structure, more complex attribution, audience segmentation, funnel analytics and regular reallocation of budget between channels. A fit when advertising has to be managed as a system rather than as separate campaigns.
Advertising service areas
Meta Ads
Meta Ads
from 500 $
Google Ads
Google Ads
from 500 $
Google Shopping
from 500 $
Merchant Center
from 300 $
Performance Max
from 500 $
Remarketing
from 300 $
Ad campaign audit
from 300 $
Conversion setup
from 300 $
Google Analytics 4
from 300 $
