A package for launching or regularly running advertising in one or two channels: Google Ads, Meta Ads or another relevant system. A fit when you need a managed start without complex attribution and a large volume of testing.
Setup and management of one or two advertising channels (Google Ads, Meta Ads or another relevant system)
A basic campaign structure built around the goals of the project
Setup of the main conversion goals
Basic oversight of the key metrics (CPA, CPC, CTR, conversions)
Remarketing, basic or as required
Monthly optimisation of campaigns, bids and budgets
A monthly report with the main metrics
The advertising budget is not included in the price of the service and is planned separately.
A package for teams working with three or four advertising channels that need deeper optimisation. More testing, more data behind decisions and a clearer reading of channel performance.
An extended campaign structure across three or four channels (Google Ads, Meta Ads, remarketing, additional performance channels)
Audience segmentation and A/B tests of ads, audiences and landing pages
Analytics for conversions, events and remarketing audiences
Regular optimisation of campaigns, audiences, bids and creatives
Remarketing built into the campaign structure
A monthly report with conclusions and recommendations
The advertising budget is not included in the price of the service and is planned separately.
A package for projects with a complex advertising ecosystem, several traffic sources and a need to scale what works. A fit when advertising has to be managed as a system rather than as separate campaigns.
A full advertising ecosystem: Google Ads, Meta Ads, remarketing, video, display campaigns and other systems as the task requires
A complex campaign structure, deep audience segmentation and the scaling of combinations that work
A continuous testing system for channels, audiences, offers and creatives
Complex attribution, funnel analysis and assessment of each channel's contribution
Systematic optimisation across channels, campaigns and funnel stages
Extended reporting on channels, attribution, budgets and performance
The advertising budget is not included in the price of the service and is planned separately.
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