Instagram

Instagram suits tasks where visual presentation, regular contact with the audience and showing the product or the expertise all matter. The channel supports recognition, communication with followers, and the presentation of a product range, events, cases or behind-the-scenes work. The service is relevant for brands that need a steady publishing schedule rather than content produced ad hoc.

The work covers topic planning, the content plan, copywriting, briefs for visuals and publication. The content includes feed posts, Stories and Reels, depending on the goals of the account and the material available. We also account for the profile structure, the content categories, the publishing frequency and the basic scenarios of interaction with the audience.

We work with Instagram, Meta Business Suite, Instagram Insights and content planning tools. The focus is the feed, Stories, Reels, highlights and the formats that support a regular brand presence in the channel.

Results are measured through reach, impressions, engagement, saves, clicks, and Stories and Reels views. Analytics shows which topics, formats and content categories work best for a particular audience. The content plan, publishing frequency, visual emphasis and presentation formats are adjusted on that data.

The form of cooperation is monthly support with an agreed scope of work and regular planning. At the start we agree the goals of the account, the content categories, the tone of communication, the visual references and the approval process. Running Instagram starts at $400/month, excluding the advertising budget and separate photo or video production.