Promo site

When a campaign has to go live quickly, the main corporate site is not always the right place for a separate message, audience or advertising funnel. A promo site moves a product, campaign, event or business area into its own scenario without overloading the main site structure. The format suits performance campaigns, email sends, PR activity and testing new offers.

A promo site covers fast communication, lead capture and the testing of ideas. It focuses the user on one target action: an enquiry, a registration, a booking, a download or a step towards purchase. For the marketing team it is a controlled entry point with clear metrics, UTM tags, events and conversions.

The work includes the structure of the page or microsite, the UX scenario, responsive design, markup, basic technical optimisation and form setup. The content blocks are designed around the offer, the argument, the call to action and the user's likely objections. Where needed we add multiple languages, animation, interactive elements, timers, quizzes or separate landing pages for different traffic segments.

Promo sites usually integrate with CRM, email services, analytics systems and ad accounts. We set up Google Analytics 4, Google Tag Manager, Meta Pixel, form events, CTA clicks, scroll depth and other key interactions. Enquiries can go into CRM, spreadsheets, email, messengers or, through an API, into internal systems.

Implementation starts with clarifying the goal of the campaign, the traffic sources, the target actions and the analytics requirements. From there come the structure, the prototype, the design, development and the technical setup of the integrations. Before launch we check responsiveness, loading speed, forms, analytics events and correct data delivery. Once published, the page is ready for ad campaigns and further optimisation on actual metrics.