Corporate website (basic)

When the current site does not reflect the structure of the company, does not support marketing work or does not pass enquiries into the right systems, a proper corporate platform is needed. Such a site presents the company, describes its services or products, publishes news, collects enquiries and supports ad campaigns. B2B teams need catalogue logic, audience segmentation and correct lead handover. B2C needs page speed, easy navigation, responsiveness and clear contact scenarios.

The system covers marketing, sales, HR and PR communication. It structures information about the company, reduces the manual handling of enquiries and gives the team a tool for updating content without involving developers in every change. Through forms, analytics events and CRM integrations the site becomes part of the operational process rather than a separate shop window. Editor roles, publication approvals and separate templates for standard page types can also be provided.

The work includes structure design, UX/UI, responsive markup, frontend and backend development, CMS setup and basic technical optimisation. The page types are worked through separately: home, about, services or products, news, contacts, landing pages and utility pages. For a catalogue you can provide categories, filters, product or service cards and content management through the admin panel. Forms, data validation, notifications and spam protection are set up during development.

A corporate website usually integrates with CRM, analytics systems, ad accounts and communication services. Enquiry forms can pass data into CRM through an API, webhooks or ready connectors, recording the traffic source and UTM tags. Analytics is set up through Google Analytics 4, Google Tag Manager, form events, contact clicks and key conversions. Where needed we connect email services, live chat, telephony or external catalogues.

Implementation runs in stages: clarifying requirements, page structure, prototypes, design, development, testing, content and launch. Before release we check responsiveness, loading speed, form behaviour, indexing, basic SEO parameters and data delivery into the integrated systems. After launch the team gets access to the CMS, instructions for editors and a list of technical recommendations. Where needed the site is handed over to technical support with an SLA, monitoring and scheduled updates.